A domain name that describes your type of business, or your company name,
provides you with a recognisable identity on the Internet. Customers,
suppliers and members of the public can find you more readily (perhaps even
by guessing your address). Your address is vastly more memorable when compared
to normal ISP web site and email addresses. It also conveys a much more
professional image and lets people know you have a commitment to the Internet.|
Domain names also convey a certain sense of scale: even a small business
can be made all the more professional with customised email addresses. For
instance, you can use multiple addresses under your new domain name - maybe
one for each staff person, or even for a "one-man" business you can
advertise different addresses for "sales", "info", "webmaster" and so on.
Domains are also permanent and transportable. Provided you meet the terms and
conditions for domain name registration and pay any applicable ongoing licence
fees, your domain name is a stable address for your business. It's like a
post box or phone number that is not only personalised, but can also follow
you literally wherever you go.