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A domain name that describes your type of business, or your company name, provides you with a recognisable identity on the Internet. Customers, suppliers and members of the public can find you more readily (perhaps even by guessing your address). Your address is vastly more memorable when compared to normal ISP web site and email addresses. It also conveys a much more professional image and lets people know you have a commitment to the Internet.

Domain names also convey a certain sense of scale: even a small business can be made all the more professional with customised email addresses. For instance, you can use multiple addresses under your new domain name - maybe one for each staff person, or even for a "one-man" business you can advertise different addresses for "sales", "info", "webmaster" and so on.

Domains are also permanent and transportable. Provided you meet the terms and conditions for domain name registration and pay any applicable ongoing licence fees, your domain name is a stable address for your business. It's like a post box or phone number that is not only personalised, but can also follow you literally wherever you go.

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